In 2020 and into 2021, law libraries were challenged to deliver instruction and other services to patrons at a distance. In a virtual landscape and under heightened limitations for travel and budget, librarians in government, firm, and academic environments leveraged the free, accessible, and discoverable platform YouTube to connect with users. In this session speakers provide their own channels as examples and share the benefits and challenges of this popular video platform. Tips will be given for attendees interested in setting up or updating their own channels as well as ways to improve and track engagement by calculating ROI of YouTube content. 

Recorded at the 2022 AALL Annual Meeting & Conference. Please note the opinions shared during the programs represent the views of the speakers and not of AALL.

TARGET AUDIENCE:

Information technology services directors, information technology librarians, systems librarians, library directors, technical services librarians, electronic resource librarians, research and instruction librarians teaching legal technology courses, government librarians, firm librarians, web librarians, system administrators, public relations and outreach librarians, and anyone who creates instructional materials or manages content for patrons including marketing resources and services

TAKEAWAYS:

1. Participants will be able to identify three key user groups who could benefit from YouTube-based content.
2. Participants will have three examples of types of content they can create and share successfully via YouTube.
3. Participants will leave the session equipped to set up several aspects of their own YouTube channel for their law library, including customizing the channel’s homepage for new and returning user groups (assembling playlists from your own or other channels, selecting a channel 'trailer' video, and linking to library social media sites) branding your channel, and how to access and navigate YouTube studio for tools like video editing, retrieving analytics, and managing subtitles.

SPEAKERS:

• Jason Tubinis, University of Georgia School of Law
• Aamir Abdullah, University of Colorado Law School's William A. Wise Law Library
• Havilah Steinman Bakken, San Diego Law Library

COORDINATOR:

• Rachel Evans, UGA Law Library

COORDINATOR/MODERATOR:

• Valerie Horton, San Diego Law Library

AALL BODY OF KNOWLEDGE DOMAINS: Teaching + Training, Marketing + Outreach