Program recordings from the 2023 AALL Annual Meeting & Conference were sponsored by LexisNexis. Please note the opinions shared during the programs represent the views of the speakers and not of AALL.

Law librarians working in different workplaces are always in need to share information in a concise and direct way. However, our world seems to need complex and intricate messaging on important topics such as diversity and inclusion, access to justice, big data, etc. In this program, participants will learn from our diverse panel how they managed to produce short and insightful content to reach out to internal and external stakeholders. Through multiple examples, our panelists will explain their process from ideation to implementation and share strategies on how to develop a brief message that can help relate to all audiences.

TARGET AUDIENCE:

Everyone will benefit from this panel: experienced and newer librarians as well as librarians working in different institutions, such as academia, government, or the private sector. We also welcome librarians working directly in outreach and engagement as well as communication efforts geared toward internal and/or external users.

TAKEAWAYS:

• Participants will learn the different communication styles to brainstorm and edit content to reach different audiences.
• Participants will assess how to write a short and insightful message to internal and external groups or individuals.
• Participants will identify the best way to reach out and communicate with particular stakeholders.

SPEAKERS:

• Aesha Duval (she/her/hers), Branch Librarian, US Court of Appeals, Third Circuit, Christiansted, U.S. Virgin Islands
• Ana R. Toft-Nielsen, Professor, FIU College of Law
• B. Austin Waters, Student Services Librarian, University at Buffalo School of Law

COORDINATOR:

• Marcelo Rodriguez, Foreign, Comparative and International Law Librarian, University of Arizona College of Law Library

MODERATOR:

• Mandy Lee (she/her/hers), Head of Research and Instruction, Chicago-Kent College of Law

AALL BODY OF KNOWLEDGE DOMAINS: Marketing + Outreach