You don’t need anyone to tell you what CI is. You may even have produced some reports yourself. You’re ready to move beyond basic reports. How do you engage with Marketing? How do you broaden and deepen your offerings? How do you deepen your offerings? What analysis can you provide and how do you provide it? How do you build out the CI function?

TARGET AUDIENCE:

This webinar will appeal to all librarians: from those who may have heard of CI and don’t know much about it to librarians building basic and full CI reports. 

TAKEAWAYS:

1. Attendees will be introduced to the broad structure of CI.
2. Attendees will understand CI offerings and how to improve reports.
3. Attendees will learn how to justify CI offerings within the library, marketing and firm management settings. 

SPEAKER/MODERATOR/COORDINATOR: 

• Ben Brighoff, Foley & Lardner LLP

AALL BODY OF KNOWLEDGE DOMAINS: Research + Analysis, Marketing + Outreach, Management + Business Acumen

CANCELLATION AND OTHER POLICIES

No refunds will be given for any purchased live AALL webinar. This applies to non-AALL members only; live AALL webinars are free for AALL members.

Ben Brighoff is the Senior Manager of Competitive Intelligence at Foley & Lardner LLP.  

Prior to joining Foley & Lardner in 2019, he served as the Competitive Intelligence Manager at Jenner & Block LLP.  Ben served as co-chair of the Legal Marketing Association Competitive Intelligence Special Interest Group from 2017 to 2019.  He received his Master’s degree in Library and Information Science from the University of Illinois in 2011.  Ben resides in Chicago, Illinois.