Last year taught us many things including the need for accurate, timely, and meaningful information to make sound decisions.  For law firms, this means understanding the market forces impacting their businesses, and leveraging the most up-to-date competitive intelligence information possible to drive tactical and strategic decisions.  This session will focus on the economic forces in the legal market, from both a quantitative and a qualitative perspective, and will offer suggestions for potential areas of focus. This will help firms in their recovery and proactively future proof their client relationships in the face of unknown uncertainties.

TAKEAWAYS:

1. Learn how 2020’s market dynamics are impacting law firm strategy in 2021
2. Discover what clients are seeking most from their law firms and how legal information professionals can arm their lawyers to succeed
3. Build a more efficient approach to sharing information by seeing what support lawyers say they need from legal information professionals

SPEAKERS:

• Bill Josten, Thomson Reuters Enterprise Content - Legal
• Jennifer Dezso, Thomson Reuters Client Relations - Market Insights & Thought Leadership

AALL BODY OF KNOWLEDGE DOMAINS: Research + Analysis, Information Management,  Management + Business Acumen

Bill Josten, Manager, Enterprise Content - Legal

Bill Josten is Strategic Content Manager for the Thomson Reuters Legal Executive Institute. Bill consults with law firms nationally on issues related to law firm profitability, pricing, and cost recovery. In previous roles with Thomson Reuters, Bill worked in account management with several large law firms, and as a Reference Attorney. Prior to joining Thomson Reuters, he was an attorney in private practice, an adjunct professor at the University of St. Thomas School of Law, and a clerk at the Minnesota Court of Appeals.

Jennifer Dezso, Director of Client Services

Jen is the Director of Client Services and leads the Americas arm of Acritas’ (now part of Thomson Reuters) global client services team. For the past 16 years, Jen has used a data-driven approach to identify exactly how clients think about their law firm relationships and pinpoint the best opportunities to build more loyal—and profitable—clients. Jen draws on Acritas’ direct research with corporate legal buyers and her deep experience in the legal industry to help law firms. She is a frequent presenter and author on market trends, how to identify and create opportunities in the market, and implementing organizational best practices in client relationship development.